Samsung Insiders Confirm Three Stunning Galaxy S24 Ultra Decisions. January 4,2024.

 

Updated January 4: article originally posted December 30.

Samsung’s Galaxy S24 Ultra will enter a crowded smartphone market, but three features will stand out to consumers looking to fall in love with their new phone.

The first decision is around the camera. This is critical to the Galaxy S24 Ultra and Samsung’s smartphone story. If the S24 Ultra camera is seen as the leading smartphone camera, the halo effect for the other S24 handsets—and all of the Galaxy devices coming in 2024—then the Galaxy brand is much easier to sell on photography.

The four-lens rear camera is built around the main 200-megapixel primary lens. It’s backed up with a 12-megapixel ultrawide lens and two telephoto lenses at 10-megapixel and 50-megapixel, which between them offer optical zoom at x2, x3, x5, and x10. There was discussion of Samsung dropping the x10 potential, but the current feeling is that this feature will be retained.

Then you have the S-Pen. Originally a fixture of the Galaxy Note series, when these larger form factor smartphones were discontinued, Samsung’s S-Pen stylus became part of the mainline Galaxy S handsets. Using a stylus offers many advantages over a stocky finger. To pick out three, photos can be edited more precisely, handwritten notes are far easier to compose, and sketching ideas is cleaner and more accessible.

Samsung is rightly regarded as the leading manufacturer of smartphones with stylii, and it’s a lead that no other manufacturer has challenged. With new S-Pen hardware certified by authorities before the upcoming launch, the Galaxy S24 Ultra will extend Samsung’s lead.

DJ Koh, President of Samsung Electronics, unveils [+]

2017 GETTY IMAGES

There’s an argument for suggesting the titanium frame as the third factor, but I think Apple’s PR team has ensured that relying on titanium as a selling point will benefit the iPhone just as much as the S24 Ultra.

Instead, I’ll pick out the use of Artificial Intelligence. Samsung has heavily trailed how it will approach AI in 2024. Its AI framework—Samsung Gauss—was launched in November, and since then, deals around training data have been published, indications of the use of AI on a smartphone found in code, and the balance between AI running locally and running in the cloud discussed.

Source: Forbes